As a graphic designer with a background in Chemistry, Botany and Zoology, Surya along with Dave who was a teacher, was fascinated by the idea of helping our baby’s brain develop by literally playing with visuals.

Upon learning that newborns were drawn to simple, repetitive geometric shapes in black and white, they, respectively, began playing with visuals. What began as a way of entertaining and educating their son soon developed into Wee Gallery, a collection of beautiful, high-contrast imagery designed specifically to help newborns focus on visual stimuli and promote visual exploration and engagement.

The brand’s product line uses only eco-friendly materials such as organic cotton and FSC-certified paper, and is free from harmful chemicals.